ZERO TO ONE

[TWO HANDS | FOUR CORNERS | SIX PUNCHES]

IT’S IN YOUR DNA

The Lion teaches you how to master the basics of boxing so you can start training from wherever you are—no matter who you are—and use it to unlock your personal superpowers with nothing more than your own two hands. Your body was built for it. You were BORN TO FIGHT.

HEAVY BAG 101

Heavy bag work is a fundamental staple of boxing training and a powerful stimulus for any athlete regardless of sport. The Lion demonstrates the basic principles and techniques anyone can use to supercharge their workout.

MEXICAN WRAPS

The first rule in boxing is: Protect your paws. The Lion demonstrates proper hand-wrapping technique with Mexican wraps.

THE LION EXPLAINS HOW BOXING UNLOCKS YOUR SUPERPOWERS

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B2F PHOTO GALLERY

American professional boxer, David Benavidez aka "The Mexican Monster," celebrates a boxing match win.

Ceme Eren, aka "The Lion" with Damian Lillard and David Benavidez.

Damian Lillard, also known as "Dame Dolla," training in the Lion’s Den boxing gym with focused intensity.

David Benavidez, known as "The Mexican Monster," trades punches with an opponent during a high-intensity professional boxing match—elite boxing action, combat sports, pro athlete performance.

NBA All-Star Damian Lillard, aka "Dame Dolla," with pro boxing trainer Cem Eren, aka "The Lion," inside the Lion’s Den training facility where elite athletes train for peak performance.

David Benavidez aka "The Mexican Monster" throwing a strong punch in the boxing ring during a professional fight.

Cem Eren, aka "The Lion," and Damian Lillard aka "Dame Dolla" smile and walk through the Lion's Den.

Damian Lillard, aka "Dame Dolla," stands in the boxing ring with boxing gloves on.

The Lion's den, where Cem Eren trains professional athletes using state of the art equipment.

Cem Eren training child in the Lion's Den, where he trains professional athletes.

Cem Eren, aka "The Lion" holding up his fists and flexing his muscles in the Lion's Den.

Cem Eren, aka "The Lion," standing next to a boxing ring in the Lion's den.

Cem Eren, aka "The Lion" with the legendary Muhammad Ali.